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logos and logotypes
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The logotype for the University of New Mexiso's School of Engineering (SoE). The fluid curves of the S contrast with the geometric triangles of the E. The top dot in the S doubles as the letter o. |
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The logotype for the AT&T Labs Human-Computer Interaction Research Department (HCi) uses an illusion of overlapping transparent colors to combine the C and the H. The negative space under the H doubles as the letter i. Shake your mouse to see negative space turn positive! |
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The Wildlife Kids Club logo uses footprints from a child and a coyote to emphasize the freedom of childhood and the impact both humans and animals have on the earth. | |
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ArroyoLeón makes herbal products
alongside a creek formed by fog dripping off redwood trees. Their logo
is a lowercase a that is tipped so the curls of the a
flow horizontally and the space inside the a drips vertically,
reinforcing the motion, preciousness, and purity of water.
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EarRelevant
produces music and books. Their logo is both an ear and a question mark.
A grey shadow adds a faux-3D edge that makes the "ear" seem
visually more “relevant.” The effect, like the name, is
intriguing and irreverent.
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A simple
logotype for the University of New Mexiso's Computer Science Department.
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Copyright © 2002-2004 Jonathan
Helfman