ImageBeat  Logo Design

logos and logotypes

The logotype for the University of New Mexiso's School of Engineering (SoE). The fluid curves of the “S” contrast with the geometric triangles of the “E”. The top dot in the “S” doubles as the letter “o”.

HCi logotype

The logotype for the AT&T Labs Human-Computer Interaction Research Department (HCi) uses an illusion of overlapping transparent colors to combine the “C” and the “H”. The negative space under the “H” doubles as the letter “i”.

Shake your mouse to see negative space turn positive!

The Wildlife Kids Club logo uses footprints from a child and a coyote to emphasize the freedom of childhood and the impact both humans and animals have on the earth.
ArroyoLeón makes herbal products alongside a creek formed by fog dripping off redwood trees. Their logo is a lowercase “a” that is tipped so the curls of the “a” flow horizontally and the space inside the “a” drips vertically, reinforcing the motion, preciousness, and purity of water.
logotype
EarRelevant produces music and books. Their logo is both an ear and a question mark. A grey shadow adds a faux-3D edge that makes the "ear" seem visually more “relevant.” The effect, like the name, is intriguing and irreverent.
A simple logotype for the University of New Mexiso's Computer Science Department.
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